Snoop Dogg and Master P’s Broadus Foods Partners with Post Consumer Brands on Snoop Cereal

Three flavorful varieties with memorable characters to hit grocery store shelves nationwide beginning this summer

LAKEVILLE, Minn., and LOS ANGELES (Jan. 31, 2023) – Snoop Dogg and Master P’s Broadus Foods and Post Consumer Brands are partnering on a new release: a collection of three new varieties of the hip-hop legends’ Snoop Cereal that are full of flavorful notes and fronted by memorable characters. The collaboration between the entertainment moguls and Post Consumer Brands is backed by their shared passion for feeding families and strengthening diverse communities. The new collection drops summer 2023.

The three new cereals rolling out nationwide beginning this summer are:

Snoop Cereal Fruity Hoopz with Marshmallows, a sweetened multigrain cereal featuring fun vibrant colors packed with a punch of undeniable fruity deliciousness.
Snoop Cereal Cinnamon Toasteez, a tasty, sweetened crispy wheat and rice cereal with just the right hint of cinnamon.
Snoop Cereal Frosted Drizzlerz, a sweetened, crunchy, frosted whole grain wheat cereal that meets WIC eligibility requirements.

The colorful Snoop Cereal boxes feature a lineup of characters, including K-9 team leader Captain Ace, Max, Hercules, Roxy and Mr. Polar Bear, games and inspiration. In addition, with every purchase of Snoop Cereal, consumers are supporting people in need as Broadus Foods donates a portion of the proceeds from each sale to charities that tackle homelessness and food insecurity, such as Door of Hope.

Broadus Foods will handle marketing and promotion for its Snoop Cereal brand. Post Consumer Brands will produce the cereal, as well as provide research and development, sales and other supply-chain support.

Percy “Master P” Miller shared, “We want to make sure kids and kids at heart can have a champion’s breakfast. Our motto is the more we make the more we give. I grew up on WIC, and I am honored and humbled to now own a company with Snoop that can service underprivileged families. Partnering with Post Consumer Brands made sense with our common mission to build economic empowerment and to add diversity to grocery stores with Black-owned breakfast food.”